Designer Kids Club Launches a Digital Product Passport-Powered Circular Platform for Luxury Childrenswear, Powered by Provenant

Amsterdam, Netherlands, Thursday 8th January  – Designer Kids Club (DKC), a circular fashion platform specialising in luxury childrenswear, with pieces from designers such as Gucci, Burberry, and Fendi available via its website and mobile app, has launched ReLuxe Story™, an industry-first platform that gives every item of clothing in its marketplace a digital profile to track care, ownership and environmental impact, turning fashion into memory and supporting resale, rental, rewear, and sustainability.

Powered by Provenant’s Digital Product Passport (DPP) technology, ReLuxe Story™ records each item’s journey from purchase to resale and beyond, providing customers with access to transparent product information and sustainability insights, including environmental footprint, certificates of authenticity, care instructions, and more. Uniquely, it delivers the first ‘complete loop’ system in the luxury childrenswear market, combining provenance, sustainability data, and resale-readiness in a single, connected record, helping extend the life and value of each item. 

With luxury children's wear often being outgrown long before reaching the end of its life, it enables customers to extend the life of garments while retaining their value and quality. From today, each item on the platform will have a corresponding Digital Product Passport, accessible via a scannable QR code and through the digital wardrobe, unlocking its 'digital profile'.  This provides customers with the confidence in the authenticity of their second-hand purchases, while also seeing the positive impact of their purchases through visibility of sustainability metrics. Future updates will enable customers to add their own chapter to a garment, learn who wore it before, and add their moments. 

For luxury childrenswear brands, ReLuxe Story™ forms part of Designer Kids Club’s wider Circular Fashion Ecosystem offering, enabling easier access to the resale and rental market , providing a ready-made platform from which to offer take-back schemes and authenticated resale, without the need to build their own infrastructure. It also supports compliance with upcoming regulations such as the EU’s upcoming Ecodesign for Sustainable Products Regulation (ESPR), which mandates the use of Digital Product Passports and requires detailed data about a garment’s lifecycle to be readily accessible. Through its exclusive pre-order service, Designer Kids Club can also apply Digital Product Passports to new products before they reach the customer, authenticating items and recording their details as soon as they arrive, enabling them to launch fully resale-ready garments from day one.

Ve’Ronika Pandya, Founder & CEO of Designer Kids Club said:
"Designer Kids Club was born from my son outgrowing his wardrobe faster than I could keep up. I knew luxury fashion could be both beautiful and better for the planet, and I wanted to prove that children’s fashion could be a driving force for sustainability. Innovation has always been at the heart of our approach, and with ReLuxe Story™ we’re introducing something truly transformative with a complete loop for luxury childrenswear that supports resale, and rewear.  This partnership with Provenant empowers both families and brands to join the circular fashion revolution together.”

“With Provenant’s Digital Product Passport solution embedded in our offering, we will empower consumers to make more eco-conscious decisions, while also supporting luxury brands to join the circular fashion revolution without the need for their own infrastructure, creating one seamless loop. We firmly believe that efforts like this will begin a new era of buying, selling, renting and giveback behaviour that will enhance transparency, trust and engagement, and make circular fashion mainstream.” 

Lars Rensing, CEO of Provenant added:
"In the last few years, Digital Product Passports have gained traction across industries, in part due to mandates imposed by EU legislation. While some businesses are considering them purely as a compliance tool, others like Designer Kids Club have understood their potential to power innovation, build entirely new customer experiences, and drive real sustainability impact while fuelling business growth.

With ReLuxe Story™, powered by Provenant’s Digital Product Passport technology, Designer Kids Club are not only spearheading a new era in luxury childrenswear resale, but creating a foundation for continual innovation that enables brands to future-proof. We’re excited to see all that they will achieve and are proud to be a key part of the journey.”

To explore ReLuxe Story™, visit www.designerkidsclub.com and to learn how Digital Product Passports can support your business, visit www.provenant.com.

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About Designer Kids Club 

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Designer Kids Club (DKC) is the world’s first AI-powered circular fashion ecosystem for children. At its core is ReLuxe™, the intelligent infrastructure turning every outgrown item into value for families, for brands, and for the planet.

With ReLuxe™ RaaS, DKC gives brands a fully managed circularity service that unlocks new revenue, deeper loyalty, and full transparency without the cost of building it themselves. Families gain effortless access to resale, rental, repair, and real-time impact tracking.

DKC isn’t a marketplace. It’s the circular system fashion has been missing;  designed for childhood, built for scale, and powered by purpose. Through WeR The Change™, we unite families, changemakers, and partners to create a future where luxury and responsibility go hand in hand.

Come wear the change with us. Visit Designer Kids Club to learn more. 

About Provenant

Provenant helps organisations prepare for EU Digital Product Passports. Provenant provides a specialist Digital Product Passport platform and related consulting services, purpose-built to help organisations prepare for compliance with upcoming EU DPP mandates. Our solutions are fully aligned with the European Commission’s ESPR framework, enabling companies to demonstrate the sustainability and circularity of their products at scale.

Our purpose-built DPP platform enables early adopters to both launch pilot projects across their product portfolio to work towards regulatory compliance and to implement future-proof solutions that deliver on sustainability and circularity objectives now. 

To find out more about how Provenant can help your business visit Provenant.com/contact to book a demo or discuss how to get started with a pilot.     

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Media contact

Amita Belmont 

Marketbridge 

Email: abelmont@marketbridge.com 

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